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VR & AR (XR) Application Development Costs Explained (Updated 2023)


Just how much does it cost to develop a VR/XR application? The XR (Extended Reality) market, which encompasses both virtual and augmented reality applications, is set to hit $150 billion by 2020, definitely an exciting time for immersive technology. Microsoft is set to launch the Hololens 2, Snapchat is upgrading its Spectacles 3 to 3D,  and RealWear, the creators of a ruggedized AR headset, closed over $100 million in funding and have rolled out an impressive device and platform for industrial applications. Quite an exciting time to be alive as a development studio for XR tech.  But where does that leave businesses looking to develop internal applications for a variety of uses?  How much does it exactly cost to step into the immersive technology world?  And once there what kind of costs are associated with upkeep, maintenance and support down the road? In this article, we will look to answer some of those questions and provide a first-hand perspective as to what kind of costs are associated with the development of VR & AR applications, so that you the consumer or business executive can get a better grasp on what to expect when quoting your own application development.  It’s quite a complicated process to scope out so for the sake of simplicity you can expect a lot of ballparks to keep things short. Costs can vary greatly based on complexity and orders of magnitude which really depend on the specific requirements.  Fortunately, if you have an idea or framework for what you are looking to develop, a ballpark development estimate is definitely possible. Virtual Reality Development Costs? VR application development cost comes down to the kind of content you are looking to create.  Sometimes you will need a mobile VR application, other times you are looking for a VR game.  Some applications can be built with simple 360 videos, while others will be built in full CG-based environments.  The scale and complexity of each obviously will add or subtract from the total cost of development. 360-3D Interactive Video Costs: $10,000 for each minute filmed + post-production. CG-based Environment Applications: Between $50k and $70k for a non-gaming standalone VR application. (minimal interaction design) CG-based Interactive Applications: Between $150k and $200k for interactive, persistent, multiplayer VR scenarios. These are simply ballparks, they should provide a good baseline to work from and give you an idea of what to expect when quoting your own specific project.  Numbers can obviously increase greatly based on the scope and complexity of projects. Augmented Reality Development Costs? AR application development is similar to VR development although requires much less overall development since a lot of the time it is more than likely simply 3D objects being overlaid onto the real world. Marker-Based Augmented Reality Marker-based AR or Image Recognition-based AR provides more information about a scanned object after the user focuses on a pre-defined marker or sticker. An object is detected with a front-facing camera and then proceeds to provide information on the screen regarding the object. This allows the user to view the object in more detail from various angles or potentially rotate the image in 3D as well. Marker-based AR Costs: $5-10k per 3D modelled object interaction and UI Pre-Defined Room Scale Augmented Reality A pre-defined room-scale AR application allows the user to walk into a room that has been pre-scanned and overlay a visual aesthetic that showcases various objects laid out in the scene. This is useful for retail stores or large areas with many waypoints or objects that need definition. Pre-defined AR works by reading data from a mobile device’s GPS, digital compass and accelerometer and predicting where the user is looking. This type of augmented reality is all about adding location information on the screen about the objects that can be seen from the user’s camera. Room Scale AR Costs: $40-50k per room depending on the number of objects. Plane Projection / Gyroscopic Augmented Reality This type of AR will allow the user to detect if there is a flat surface and scan that surface to use a pivot point or origin for projecting the user’s 3D model or object. Once the plane has been set the user can then manipulate the 3D object in a variety of ways as well as interact with said object. Plane Projection / Gyroscopic AR Costs: $15-20k per 3D object depending on interaction complexity. Wearable Based Augmented Reality This kind of AR requires specific hardware in order to overlay objects in the user’s retina through a wearable device. This allows for much more in-depth visuals with a field of view that will be present wherever the user is looking. Wearable Based AR Costs: $50-100k range for developing full-scale AR applications. Along with AR development, many applications will require additional features that are above and beyond the scope mentioned above. These will often include pricing out the following features: Log-in, Payment integration, Support of several languages, Analytics tools, Support and updates, and Hardware. Further Factors That Affect Development Costs Research & Development When developing a VR application there is typically an R&D phase during which a creative storyboard is outlined and a variety of the best options for development are laid out.  Development teams often will need to pause and research the best ways to implement functions and features.  Sometimes with new immersive technology, there is no baseline to work from past iterations, which leads to time spent on researching and developing the best ways to make a design work. During the development process, there is usually a quality assurance and testing period near the completion of the project.  In this phase of development, teams will need to test all iterations of the experience developed in order to find bugs and issues that may arise. Agile Project Management Methodology Most professional development studios that are worth their weight will utilize an Agile methodology for VR or AR development processes. Agile makes certain that all projects are developed with collaborative iteration, flexibility and clarity. This leads to VR & AR (XR) Application Development Costs Explained (Updated 2023)

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