“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Augmented reality marketing is trending, and many businesses are incorporating it to stay ahead of their competition. According to Statista, the number of AR users in 2021 will likely be over 800 million. By 2024, they expect this number to reach a massive 1.73 billion.
Below are five companies that have been successfully embracing AR technology to improve their marketing efforts.
IKEA is a relatively early adopter of augmented reality, which has allowed them to make headway, creating an even more functional, user-friendly platform.
The IKEA Studio app offers homeowners the opportunity to view an entire 3D room plan. The user can then test out furniture and colour patterns to see how their room will look in real life. They can even factor in windows and doors, with the whole experience being in proportion to their real-life room.
There’s a catch, though—the IKEA Studio app is in its beta phase. At this time, most people with an Apple LiDAR-powered iPhone can access the app. You’ll need to sign up to use it, which has created quite the buzz and anticipation around this AR rollout.
If you aren’t eligible to use IKEA Studio at this time, you can still use IKEA’s original Place app. The app will allow you to place furniture or decorations in a room one at a time.
Once IKEA releases its IKEA Studio version to the public, it’s easy to see how much it will benefit their marketing techniques; people will no doubt gravitate towards a platform that allows them to see a room in its entirety with an endless amount of furniture and décor.
In April 2021, Amazon launched an experimental brick-and-mortar hair salon in London. Customers can take advantage of Amazon’s augmented reality app to see how a prospective hairstyle will look on them.
They can also try out different hair colours. That reassures customers, helping them avoid the gut-wrenching feeling of not knowing how their new hairdo will turn out.
Furthermore, as customers browse through the two-story 1,500 square-foot salons, they can point to products they like on the shelves. Gone are the days of deciphering fine print on a bottle; a large display screen will showcase information about the product customers select.
A customer can then scan the product’s QR code, automatically placing the order and sending it to their house.
At this time, Amazon uses the Amazon Salon as a testing site. As a result, they can measure the impact of AR marketing. They do so by gathering data on customers’ interactions with their augmented reality technology and newly released products.
There are several approaches to augmented reality marketing, and Cadbury uses the active packaging technique. To draw in engagement from the teenager and adult market, they redid their traditional advent Christmas calendar by incorporating AR.
Users can access Cadbury’s AR technology by opening a Blippar app on their phone and using it to scan their calendar. Doing so unlocks the “door” to that calendar day, which has a filter showcasing various Cadbury-inspired candy and winter scenes.
Users can take a daily selfie as if they were inside the scenery of the calendar. So naturally, they then want to post their AR selfies on social media. As a result, it offers Cadbury a powerful source of organic marketing.
The icing on the “chocolate” is that Cadbury announces a “super selfie” filter on December 24th. So, it builds up excitement for users leading up to the big day.
In fact, Cadbury’s AR advent calendar campaign has been so successful that it received an award for the Best Use of Augmented Reality at The Drum MOMA Awards in 2018.
Lowe’s has been incorporating AR technology into its marketing practices to lure in customers by allowing them to see what their home improvement projects would look like when completed.
According to Lowe’s director of lab productions, people feel more confident purchasing tools and materials when they can visualize how the end product will look in their home.
By using Lowe’s AR app at home, customers receive several benefits, including:
Lowe’s is also dipping their toes in the virtual reality marketing space. However, they value AR because it’s a more cost-effective method that’s easier for the average person to adopt, given that the only technology they need is an app on their smartphone.
Lowe’s admits that one of their driving forces to incorporate AR technology into their marketing practices is to keep up with competition from Amazon. The goal is that customers will become familiar with and reliant on Lowe’s AR technology so that it becomes their first choice.
When it comes to AR marketing, a business doesn’t always have to showcase its products to drive consumers to its door. A British grocery store that’s popular in Europe, Tesco, is a perfect example of this.
In 2013, Tesco partnered with Disney to create the Tesco AR Discover App. The interactive app encourages kids to take superimposed selfies with characters from the movie Frozen.
They can take these selfies by picking up free Frozen stickers from Tesco stores. They can then scan the stickers, bringing them to life on the app with a 3D scene. Each sticker unlocks a new 3D selfie opportunity.
The benefits of such a marketing tactic have two advantages for Tesco. First, it drives foot traffic to their door. Secondly, many kids post their selfies on social media, spreading Tesco’s name and organically getting more children to download the app.
Tesco’s AR app goes beyond Frozen, though. It offers adults the option to watch recipe videos, enter competitions, and play other games that they can access after purchasing select Tesco products.
With a bit of imagination, the options are practically endless for augmented reality marketing. And that’s good news for businesses, given that studies show AR can improve customer experience and offer long-term brand benefits.