“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Virtual reality isn’t a new technology by any means, and most people think that they have a pretty good idea of what VR can do when put into a practical situation – but there’s still a lot of room for practical innovation in the field, especially when it comes to incorporating virtual reality into location-based entertainment and trade shows to impress the crowd.
VR is innovative and exciting, and a great way to capture attention. This is what makes it perfect to impress at the next trade show.
Here are 10 great examples of VR in practical use today.
People love games and the idea of instant interactivity – and once a crowd has gathered to check out other players, it quickly changes to an even bigger crowd, and your client base is instantly hooked to your idea and inspired to stay at your exhibition for longer. Showing the game-in-progress through a large screen can also help to bring in the crowd.
Games are a great way to invite interactivity, and this is even better if the game you’re showcasing can be related to your product in some way – but it still works even if the game isn’t designed specifically for you.
The social aspects of virtual reality can’t be underestimated, and live interviews as well as conference calls can be set up with the help of virtual reality for demonstration purposes. It even makes the possibility of a “meet-and-greet” with a celebrity host or famous guest a lot easier for both sides – and it allows for virtual-reality aided interaction that you’d be hard pressed to find somewhere else.
The idea of a virtual reality meet-up is often easier to set up than a physical meeting – and a lot cheaper – and offers an impressive level of virtual interaction that’s much easier to manage.
Sometimes people want more than just your average virtual reality experience, and for these types of people, VR can still be used to create an experience that’s high on the interactivity scale – and a massive adrenaline rush. One of the top benefits of virtual reality is the fact that it can put people in situations they would never have been able to experience outside of this context – and this gives you a lot of potential for demonstrations where people want to be thrilled.
Virtual tours can be great for inviting interactivity, and virtual reality can make your chosen crowd feel like they’re immersed right in the middle of the environment. Done with the help of VR, you can imagine your virtual tour to be something like Google Earth or Street View, but instead with your chosen location or setting as the scene; it can be anywhere and anything, and it’s even better if you can relate the virtual tour to your product or service – for example, by giving viewers a tour of your manufacturing environment.
If you have a specific product that you’d like to have at your show, virtual reality gives you an excellent way to blend interaction with your product in a way that impresses from the start. Virtual reality is already something new and exciting to most, and blended with your product, this can help to make people feel a lot more excited about what you’re selling – and a virtual environment allows you to showcase what it can really do.
Virtual travel is turning into a larger and larger industry, and taking a participant to a new virtual location can be a great way to get them to stick around for a little bit longer; the possibilities for virtual travel are incredible, and you can take viewers to anywhere in the world – even to the inside of a factory a few thousand miles away – in the blink of an eye. Virtual travel can even be blended with other techniques, like VR games, to create a more immersive experience.
Charity opportunities are too often missed when it comes to trade shows. With companies needing to put more focus on their corporate responsibility, immersive charity can be an excellent way to involve viewers in someone else’s world – and just how you involve your viewer in this world is up to you, depending on the type of environment that you need to showcase to make an impact. You can take the viewer anywhere in the world, and this has a lot of potential – especially for grabbing the right kind of attention during a trade show.
Want to give people an even more unique experience? You can set up a virtual reality booth that lets people sit down in serious luxury with the full virtual-reality experience – and you can combine this unique “booth” experience with any of the other VR methods on this list and it should work each time. This gives people a more personal feel when they end up at your part of the trade show, and it can help to hook people towards being interested in your product.
People like flashiness, and people love interactivity: A successful booth at a trade show looks at combining these elements in order to hook customers and get them interested in your product. Immersive reality allows you to play around with the level of user interactivity – and you can easily set up a huge touch screen that allows people to be even more interactive when it comes to your product. While it doesn’t seem like it can make as much of a difference, you’d be surprised at just how much of a difference it can make in getting people to stick around.
Virtual reality can be used to great effect when pushing the interactive aspects of your product at a trade show, and you can use any number of combinations of the other nine items on this list to achieve the effect you need. For more VR interaction, you can create an entire platform where users can participate in situations that showcase what your product can do – whether you’re using a big touch screen or a few sets of VR goggles to achieve this goal.