“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
The XR (Extended Reality) market, which encompasses both virtual and augmented reality applications, is set to hit $150 billion by 2020, definitely an exciting time for immersive technology. Microsoft is set to launch the Hololens 2, Snapchat is upgrading its Spectacles 3 to 3D, and RealWear, the creators of a ruggedized AR headset, closed over $100 million in funding and have rolled out an impressive device and platform for industrial applications.
Quite the exciting time to be alive as a development studio for XR tech. But where does that leave businesses looking to develop internal applications for a variety of uses? How much does it exactly cost to step into the immersive technology world? And once there what kind of costs are associated with upkeep, maintenance and support down the road?
In this article, we will look to answer some of those questions and provide a first-hand perspective as to what kind of costs are associated with the development of VR & AR applications, so that you the consumer or business executive can get a better grasp on what to expect when quoting your own application development. It’s quite a complicated process to scope out so for the sake of simplicity you can expect a lot of ballparks to keep things short. Costs can vary greatly based on complexity and orders of magnitude which really depend on the specific requirements. Fortunately, if you have an idea or framework for what you are looking to develop, a ballpark development estimate is definitely possible.
VR application development cost comes down to the kind of content you are looking to create. Sometimes you will need a mobile VR application, other times you are looking for a VR game. Some applications can be built with simple 360 videos, while others will be built in full CG-based environments. The scale and complexity of each obviously will add or subtract to the total cost of development.
360-3D Interactive Video Costs: $10,000 for each minute filmed + post-production.
CG-based Environment Applications: Between $40k and $70k for a non-gaming mobile VR application.
CG-based Gaming Applications: Between $50k and $100k for gaming-based projects.
Which these are simply ballparks, they should provide a good baseline to work from and give you an idea of what to expect when quoting your own specific project. Numbers can obviously increase greatly based on the scope and complexity of projects.
AR application development is much similar to VR development although requires much less overall development since a lot of the time it is more than likely simply 3D objects being overlaid onto the real world.
Marker-based AR or Image Recognition based AR provides more information about a scanned object after the user focuses on a pre-defined marker or sticker. An object is detected with a front-facing camera and then proceeds to provide information on the screen regarding the object. This allows the user to view the object in more detail from various angles or potentially rotate the image in 3D as well.
Marker-based AR Costs: $5-10k per 3D modelled object interaction and UI
A pre-defined room-scale AR application allows the user to walk into a room that has been pre-scanned and overlay a visual aesthetic that showcases various objects laid out in the scene. This is useful for retail stores or large areas with many waypoints or objects that need definition. Pre-defined AR works through reading data from a mobile device’s GPS, digital compass and accelerometer and predicting where the user is looking. This type of augmented reality is all about adding location information on screen about the objects that can be seen from the user’s camera.
Room Scale AR Costs: $40-50k per room dependant of the number of objects.
This type of AR will allow the user to detect if there is a flat surface and scans that surface to use a pivot point or origin for projecting the user’s 3D model or object. Once the plane has been set the user can then manipulate the 3D object in a variety of ways as well as interact with said object.
Plane Projection / Gyroscopic AR Costs: $15-20k per 3D object dependant on interaction complexity.
This kind of AR requires specific hardware in order to overlay objects in the user’s retina through a wearable device. This allows for much more in-depth visuals with a field of view that will be present wherever the user is looking.
Wearable Based AR Costs: $50-100k range for developing full-scale AR applications.
Along with AR development, many applications will require additional features that are above and beyond the scope mentioned above. These will often include pricing out the following features: Log-in, Payment integration, Support of several languages, Analytics tools, Support & Updates, and Hardware.
When developing a VR application there is typically an R&D phase during which a creative storyboard is outlined and a variety of the best options for development are laid out. Development teams ofter will need to pause and research the best ways to implement functions and features. Sometimes with new immersive technology, there is no baseline to work from past iteration, which leads to time spent on researching and developing the best ways to make a design work.
During the development process, there is usually a quality assurance and testing period near the completion of the project. In this phase development, teams will need to test all iterations of the experience developed in order to find bugs and issues that may arise.
Agile Project Management Methodology
Most professional development studios that are worth their weight will utilize an Agile methodology for VR or AR development processes. Agile makes certain that all projects are developed with collaborative iteration, flexibility and clarity. This leads to a higher quality development process and inevitably a better quality product or end result. Agile methodology has been proven to reduce costs and less reworking as well as management load.
Not every VR application needs to be developed in a truly “virtual” environment crafted from the ground up in CGI. Many times a 3D 360 video is a great medium of choice for a plethora of developments. Many training programs, for example, can be replicated from a live 360 3D video recording and easily played back in virtual reality which provides a unique learning environment and is much more cost-effective than developing that exact same environment in CGI.
Generally speaking, the professional 360 3D video post-production can be done for less than $10k/minute, whereas the same CG-based environment will run costs nearly double that. It is much less time-intensive to produce, record, edit and play 3D video from start to finish than to create an immersive VR experience.
Although it will be an immersive experience, please note that 3D 360 video is not truly VR. However, professional development studios will be able to add overlays and voice-overs to make the 360 video experience interactive and immersive which lends itself well to a VR experience.
One of the other factors to consider when developing an immersive application is the delivery method by which you will serve up your experience. There are high-end VR systems like the HTC Vive Plus or the Oculus Rift that will provide a much more vivid experience and can utilize the best of high-end GPU cards. Inital development for interactive CG-based applications on these high-end platforms will carry a lower cost because they require less optimization. When scaling however, the costs will increase drastically due to the higher cost of computing and IT infrastructure and management resources required.
Whereas on the other side of the spectrum, developing for devices like the Oculus Quest and Vive Focus Plus will limit the potential for high-end graphics given that lightweight processing power and GPU’s available for your disposal. Given the limitations there is a higher amount of downsampling and optimization required. This makes the initial cost for developing for these platforms higher than high-end platforms, however when scaling, the costs decrease as there is less infrastructure to maintain (as well as hardware costs being less as well).
Developers will be able to develop for these platforms much quicker due to the limitations, but also will potentially have to spend more time on R&D to ensure certain elements can work correctly given the GPU limitation.
Keep in mind some feature-rich mobile apps that are built for enterprise can carry costs up to $250k for the full app development process due to complexity will enterprise management systems and IT infrastructure implementation.
Given all these considerations you should now have a better idea of what costs are associated with developing immersive technologies. When developing you must consider who your target market is as well as which platform is best suited for providing the features and capabilities you want in your application. Once you have a better understanding of these key concepts you will be able to decide what the best route is for your specific needs. In future articles we will dive into more detail around costs associated with building an in-house development team vs. outsourcing.
Do you have a specific project in mind and are looking for a quote for development? Contact us at VR Vision today to see how we can help bring your idea from conceptualization to (virtual) reality!