“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Thanks to the advent of certain types of technology, trade shows have certainly come a long way. Virtual reality, in particular, has changed the entire trade show landscape. It gives companies the opportunity to really put their products front-and-center, make them more appealing, and captures the attention of consumers at an astounding level.
Virtual reality leaves a lasting impression on consumers. It allows companies to paint a clear picture of their mission and really lets them convey their message. It attracts people, makes them want to learn more, and can really help to enhance brand recognition and establish authority. Add a virtual reality angle to your next trade show, and it’s almost guaranteed that you will have a huge crowd assembled in front of your booth in no time.
Given all the benefits that it provides, virtual reality is quickly becoming the new standard for trade shows. If you’re interested in incorporating VR into your next trade show, but have no idea how to go about using it, here are some suggestions that can help turn the visitors to your booth into clients.
Create a Virtual Reality Showroom
Imagine if you could bring your entire showroom with you to a trade show? Of course, it’s impossible to pack up everything you have at your facility and display it in a booth… or is it?
With virtual reality, you can showcase your entire showroom. VR gives you limitless square footage, so you can really show off all of the products that consumers can find when they visit your establishment. For example, if you sell furniture, you only have a limited amount of space in your booth, which only allows you to showcase a few of your pieces. If you use VR, you can show all the furnishings in your showroom: beds, recliners, couches, dining tables, and more! Your booth visitors can have an up-close, personal, and interactive experience with your furniture. They can even try them out! With VR, you have the ability to really show what your company offers at trade shows. When consumers can interact with and see all of your products, there’s a much better chance that they will make a purchase.
Offer Hands-On Training
If you offer products that are best demonstrated when people actually use them and receive hands-on training, then virtual reality is the way to go.
Through VR, you can give your trade show booth visitors immediate hands-on training right on the floor of the trade show. If you sell highly complex machinery, for example, you can give prospective buyers the training that they need to use your products with virtual reality. You’ll instill a great sense of confidence in your products and in your booth visitors and increase the chances that they will place an order.
Share Your Story
Trade shows are abuzz with tons of activity. With so many companies vying for the attention of consumers, it can be easy to get lost in the shuffle. Virtual reality is a great way to cut through all of the commotion, capture the attention of booth visitors, reduce distractions, and really tell your story.
Through VR, trade show goers can be transported into another dimension – a dimension that tells the story about your business. They’ll be completely submerged in the videos, graphics, and audio you’re displaying, so you won’t have to worry about losing their attention to the buzzing lights and sounds coming from the trade show floor.
Give a Virtual Tour
If you want to achieve as much success as possible at a trade show, you really need to differentiate yourself. There are going to be dozens of booths operated by companies that offer products that are very similar to yours. It’s easy for attendees to get overwhelmed or distracted and overlook the uniqueness of your company.
If you really want to stand out from the crowd, use virtual reality to give your booth visitors a tour of your facility. Let’s say you own a winery and you’re showcasing your products at a trade show. It’s safe to say that there are going to be dozens of other wineries there, too, and they – like you – are trying to make capture the attention of the crowd. Sure, you can offer free samples, host raffles, and explain the unique processes you use to make your wine; however, every other winery you are up against will be doing the same thing.
What if you could transport trade show visitors to your winery and let them actually see your process? With virtual reality, you can! Show them your land, your grapes, your harvesting practices, your barreling procedures, and every other element that goes into creating your wine. You’ll definitely set yourself apart from the crowd, leave a lasting impression, and score more sales.
The above are all excellent ways to incorporate virtual reality into your trade show; however, if you really want to make the experience a success, you’re going to want to keep a few things in mind.
Here are some suggestions that can help ensure the success of your VR trade show: