“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
The trade show industry hasn’t changed much since it first originated. Companies come, and they show off their products and services in the hope that people will be excited enough to purchase them. Not only that but in recent years they’ve been getting more press coverage than ever, and that makes trade shows an ideal place to show off your latest inventions. But with virtual reality becoming more accessible than ever it threatens to change the trade show industry forever irreversibly.
Virtual reality is a computer-generated experience that you view through a headset, which allows you to interact with the immersive environment as if you were there. On the high-end, this can mean incredibly detailed and lifelike objects, and at the lower end of the market is can be a 360-degree video with an immersive headset.
At a trade show, the goal is to draw the biggest crowd possible. That’s why companies bring lifelike sculptures and artwork, why they employ beautiful staff and bring TV’s to show off their latest videos. Companies are constantly battling for attention with the latest and greatest technologies that will draw in a crowd. And virtual reality is the current market leader, by far. If you go to any major trade show in the world, you can guarantee that at least one company is using virtual reality to show their customers what they have to offer.
Although the virtual reality is as accessible as it has ever been the vast majority of the public has never used it. That makes it incredibly easy to bring people to a stand, especially when it’s a company that sells products or services in an industry that they already care about. One-upping the competition is the name of the game, and nothing is better than VR, except better VR. With so many different VR headsets on the market, companies are battling with each other to let their customers experience the best that the industry has to offer.
While tactile products and high-quality videos are still a great way to interact with your audience and bring in new customers, they struggle to leave a lasting impression like VR. This lasting impression is simply because it’s an experience that most people have never had. Not only that, but it’s not comparable to anything else. It’s a new frontier of technology, and to the average person, it can be mind-blowing.
One VR tool that the trade show industry has been using to great effect is Google Cardboard. This is a simple cardboard box that has been designed to hold your smartphone as a VR headset. Alongside the physical headset, Google has developed a VR toolkit that allows developers to create their virtual realities for viewers. All in all, this makes it cheap and easy for companies to develop their virtual reality for trade shows.
But what’s even better is that the cardboard headsets are cheap enough that the company can afford to give them away at trade shows. Talk about a lasting impression. You’re giving customers something to take away that they are inevitably going to show to their friends and family who have never experienced trade show virtual reality before. And you can be confident that you’ll be the first company that they think of when they are ready to make a purchase.
Perhaps greatest of all is the ability for trade show virtual reality to give stalls more space. Most trade shows are characterized by small booths that are crammed full of a company’s products, but VR allows you to create a much more significant, virtual space for your visitors.
Rather than having to bring everything physically with you to explain your products or services to visitors, you can let them experience it in an immersive trade show virtual reality.
This cuts down on the space that you need and allows visitors to experience the product just as if it was right in front of them. For companies with bulky or expensive products, this is ideal, especially if the product is difficult to explain.
NASA has used this exceptionally in the past at their trade shows. They created a VR environment that explained how their technologies work while allowing the visitor to walk around and interact with them, all virtually of course.
This enabled them to show viewers their rockets and other technologies that were far too big to bring to trade shows in person, but that wasn’t given justice through a simple video.
Although the Google Cardboard is an innovative way to bring trade show virtual reality to the masses, it’s certainly not the only option. Companies like Oculus and HTC also have their headsets, which are far more technologically advanced than the Cardboard.
As VR becomes more and more common at trade shows companies will inevitably try to outdo their competition by offering better, more immersive and more exciting virtual realities.
Perhaps in the future, we might experience trade shows entirely virtually, walking around events with headsets on which interact with each of the booths. It might seem unrealistic, but entire presentations have been done by Intel and Facebook using VR.
The most significant challenge that companies using VR currently face at trade shows is the correct implementation of that technology. By drawing in massive groups the wait times can often be hours long, just to experience a short five-minute clip.
If virtual reality is genuinely going to transform the trade show industry, then the companies implementing it need to ensure that they manage the experience carefully.
This means shorter experiences to avoid massive queues, content that is specially designed for the platform and adequate training of the staff manning the booths.
The companies that can achieve this will be rewarded by levels of brand awareness that they have never seen before and resulting increases in revenue. Virtual reality certainly can transform the trade show industry, and the shift has already begun.