“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
One of the options that you have when it comes to demonstrating products and services at trade shows is virtual reality. Virtual reality is set to become the preferred and pervasive technology when it comes to all things digital in the near future. Even the Internet will shift from its current access model to one where virtual reality is used. If you use trade shows to promote your company or demonstrate your products, then jumping on virtual reality is definitely going to show that you are progressive and maintaining pace with some of the innovators and tech giants out there. Let’s look at how you can use virtual reality in your next trade show.
The first thing you have to do is understand virtual reality. You probably already know that virtual reality is currently available only through VR headsets. However, virtual reality headsets come in a wide range of pricing models and usability. The most basic virtual reality headsets can be bought for as little as five dollars and are used with a standard smartphone. However, these are not immersive technologies and you should definitely not be using this for professional applications. Technologies range from Google’s cardboard, which is the same technology that the five dollar headsets are based on, all the way up to the oculus rift and that headsets created by Sony and other tech companies.
You also need to know what virtual reality can and cannot do. The best way to do this is to become familiar with the technology itself by using it. If you are able to use some of the high-end virtual reality headsets and the games are applications that come with them, you will have a much better idea what the capabilities are a virtual reality as well as what the limitations are.
You are also going to want to understand how virtual reality is being used in business and what the effects are. There’s a great deal of research being done and information published by various sources that detail how effective virtual reality is when it comes to business applications.
The fact is, you have a very limited window of opportunity when it comes to using virtual reality for your product demonstrations. Just like the innovators who created websites when they first became available back in the 90s, virtual reality is not widely implemented at this point. That means that you have an advantage if you use it. However, unlike the Internet, tech companies are able to easily see the future of virtual reality and how widespread it will be, and non-tech companies will soon follow. That means that you have a very limited time to use it before everyone is doing it. If you want to distinguish yourself, now is the time to implement virtual reality.
So, how do you best use virtual reality? You do it by following the same set of principles that you would use with any other marketing tactic. You start with the well-known acronym AIDA, which stands for creating attention, interest, desire and action. Your first step is to capture the attention of your audience. When it comes to VR, the best way to do that is to let everyone know in advance that you will be showcasing a VR tech demo at the tradeshow. By being one of the few companies that develops a VR application for your products, you are going to peek people’s interest.
Your next step is to capture their interest. But when it comes to a tradeshow, you are competing with thousands of other products and services, some of them offering the exact same benefits that you are. So how do you capture someone’s interest in that sea of demo offerings? That’s where virtual reality has its strength. Even if you capture someone’s interest, odds are that they are going to forget about you because there are just so many competitors. But with the virtual reality demonstration, you have the ability to make a lasting impression that is going to supersede all of the other demonstrations that they see.
Basically, you want to give them an experience that they are not going to forget. Give them a sensory experience that is going to make a deep impression on their brain and then relate it to your story.
Your next step is to create a desire for them to use your products in their business or life, and that is done through making that product or service relevant to them specifically. You need to show them your products up close and demonstrate to them exactly how they will be able to use them rather than how someone else is currently using them. One of the best ways that you can do this is by creating a virtual reality show room of your products. Depending upon how far you want to take your virtual reality application development, you can actually take people into a huge space where they can see your products and action, try them out for themselves and explore all of the options that you have available.
Finally, you have to get them to take action. This is where you transition them from the virtual reality environment where you have built up the desire and impact that your products have made and take them to a point where they can actually take action and sign up for your mailing list, actually by a product or service right there at the tradeshow or whatever way that you decide to convert them into a buying customer or get them to the next step where they could potentially be a buying customer.
The bottom line is simply that virtual reality in a tradeshow is better than any other currently available technology. If you can use virtual reality are augmented reality to demonstrate your products or services, people are going to remember them and you are going to get a much higher rate of sales and grow faster.