“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Most of the time we hear about Virtual Reality in news, it is related to a consumer-side breakthrough like a very touching story portrayed in a VR film, or a video game being released, or a VR application that takes you to a store while you are sitting on your couch.
Even after a huge market competition that hops between HTC Vive’s price cuts and Facebook’s Oculus’ discounts, the consumer hasn’t adopted VR as rapidly as was expected by many. VR is a tool of great value, that’s for sure, but the consumers aren’t ready to see it yet, or just can’t justify the hefty price tag that goes with high-end VR setups. Businesses, however, have seen great potential in Virtual Reality and can readily invest in the technology if it presents itself in a business case.
A considerable example of businesses growing interested in virtual reality is the recent incorporation of VR by USPS into its student driver initiative. Walmart has also announced that it is exploring solutions for training employees using virtual reality to create immersive real-life scenarios digitally. Many other companies have found uses of VR and have seen countless benefits.
One of the greatest uses of virtual reality for businesses is turning out to be its ability to help in retail market research.
Most retailers today accept that the traditional research methods are quite flawed and often result in incomparable losses for the businesses. Some of the worst shortcomings of traditional research methods are listed below:
Due to these problems faced by the traditional research and communication methods, most of the decisions made by major companies are based purely on hunches instead of comprehensive and accurate data.
We have discussed the major problems that are being faced by retail businesses currently. How virtual reality plays a huge role in making decision making better for these businesses, let’s discuss.
For starters, a great use of virtual reality for retail market research is to send customers into virtual shopping environments and monitor their behavior and use pattern recognition techniques to get the real psychology of a particular class of customers.
Some could say that we can use this very exact methodology without Virtual Reality. The answer is yes, you can set up a real physical store and monitor customers’ behavior, but can you imagine the expenses of creating a physical store for just research purposes. Moreover, can you imagine the amount of time and funding it would take to implement an experimental floor plan in a physical location?
We have to bear in mind that data never lies, it has been established in psychological studies that often, even the individuals themselves don’t know what they want. How can we then rely on their views, knowing that our customers are just saying what they think they prefer? These flaws in traditional market research methods are tackled efficiently by VR.