“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Taking a thrill ride on a virtual reality rollercoaster is an exciting sensory experience. While Augmented Reality (AR) isn’t as electrifying, it’s a futurist technology that has the potential to change the world.
The growth in AR innovation provides beneficial tools that assist a wide range of daily activities. From supporting medical professionals with diagnosis and surgery to filtering social media feeds. AR melds the virtual and real world in symphonious harmony, enhancing our perception and altering what we feel, see, and hear.
If you’ve never heard of this technology, this guide will provide you with a clear view of the advantages associated with this groundbreaking tech.
Augmented Reality Explained
AR provides an augmented version of reality where superimposed computer-generated imagery overlays a user’s field of vision.
This live augmentation of the user’s perception provides an enhanced environment where the physical world combines with virtual components. AR technology integrates graphics, sound, and haptic (touch) feedback into our real-world experience.
VR tech provides a complete sensory immersion in a virtual world. Systems like the HTC Vive and Oculus Rift allow us to enter a virtual realm where anything is possible. It’s a total change in everything we perceive. We can become a Navy SEAL navigating a treacherous mission through a jungle, or visit another planet to discover an alien environment.
AR creates a harmonious blend between the virtual and real world by overlaying virtual components into your vision, augmenting your environment. AR tools such as “Google Glass” enable users to add layers of virtual elements into their real-world experience.
For example; doctors can open a window in Google glass that allows them to monitor the feed of an endoscope while they perform surgery.
AR technology is available in various types, each providing a distinctly different unique user experience for applications and objectives.
Several types of augmented reality technology exist, each with distinct differences in their various objectives and applications.
Also known as “image recognition,” marker-based AR systems use a visual marker and a camera to generate an augmented effect when sensed by the user.
These marker-based applications assist a device in recognizing simple patterns, such as QR codes, and don’t require extensive processing power to identify the image. The technology calculates the orientation and position of the marker and then overlays the AR component.
Also known as GPS or location-based AR, this system is perhaps the most commonly applied use of AR tech. Markerless AR uses a device with an embedded GPS, or velocity meter, to generate location data.
Markerless systems are available in devices like smartphones and tablets, where they have a use for finding nearby business locations, and map directions for users. Markerless AR is the most frequently encountered form of AR that we use in our daily lives.
This AR technology projects artificial light sources onto solid surfaces. The tech allows for interaction between users and the light component by sensing touch.
When users interact with the artificial light, the system detects the contact and notices the alteration in the augmented field. This form of AR can also utilize laser-plasma technology to create projections of interactive, 3-D, holograms.
Superimposition-based AR applications can either fully or partially alter the real-world view on any environment with an augmented view. Superimposition based AR systems require object recognition to execute their function.
You can find an example of this AR tech in the social media app, Snapchat. Users can overlay animated animal masks on their face, creating an illusion that’s both entertaining, and remarkably accurate in locating facial features.
You can find AR tech in electronic displays such as smartphones, glasses, HUD (heads-up display,) and desktop screens. Each has their unique user characteristics which define their functionality. Since AR is a technology that’s currently in a stage of infancy, the tech has tremendous potential for advancement.
For example; Google glass is a HUD application that’s remarkable. However, it pales in comparison to future applications of the tech. As AR devices and apps advance, it won’t be long before we see AR use in smaller, compact applications, such as virtual retina displays and contact lenses.
We can class augmented reality devices into 4-categories that define their use.
This category of AR allows a projection system to turn any surface into an interactive virtual environment such as a wall, or even another person’s skin.
AR headsets use a forward and outward-facing mini-projector to create an augmented setting where imagery presents itself to the user, minimizing the need for a screen. Future applications of this tech could include projecting gaming environments onto any surface, such as tabletops or walls.
AR devices use mirrors to assist in the optical representation of images. Products such as the “Magic Leap,” use an array of curved micro-mirrors, with one surface using a side-mounted display that reflects light into the user’s eye, while the other reflects light into a side-mounted camera. Microsoft uses these lenses in their “Hololens” system and refers to them as “waveguides” where an optical projection system beams holograms directly into your eyes.
The system uses two lenses for each eye and emits blue, green, and red light to them using a “light engine.” As the light reflects from the glass layers, it makes contact with the eye at a specific angle, color, and intensity to generate holistic imagery on the retina. The reflection paths share a common objective of aligning the image to the user’s field of vision.
Hololens AR sensors seat on the exterior of the headset. They collect and process data from the user’s interactions with their real-world environment. The cameras found on the outside of the headset process data of the surrounding area. They use the location data to provide information about surrounding objects.
The system then creates a digital model to calculate outputs such as depth sensing using dual “environment understanding cameras,” positioned on either side of the device. These cameras exist on smartphones as well. The megapixel camera records images, video, and other information to generate augmented environments.
The HoloLens Augmented Reality Headset contains significant processing power that utilizes many of the components found in smartphones.
They’re wearable, miniaturized, super-computers that include components such as a GPU, CPU, RAM, flash memory, GPS, and Bluetooth or Wi-Fi microchips. The system contains a gyroscope, magnetometer, and accelerometer to measure the tilt, direction, and motion of the user’s head regarding their position in the environment.
Augmented reality devices are typically controlled using voice commands or touch-sensitive pads. Touchpads sense pressure change as a user swipes or taps the screen. Devices identify user voice commands by picking up soundwaves on miniature microphones and interpreting them via a microprocessor, in the same manner as our smartphones.
Devices such as Google Glass have a preset list of voice commands that execute specific functions within the device. For example; saying the phrase, “Okay glass,” activates the system, followed by a command such as; “take a picture.” The system then snaps an image of whatever the user is viewing.
AR technology is changing the world and how we live. Startup companies involved in the sector provide innovation that’s changing the landscape of numerous industries. Here are three examples of augmented reality startups providing products that are set to revolutionize the way we interact with the world.
This startup aims to reduce doctor’s workload and provide improved efficiency in the doctor-patient relationship. Physicians can now don a Google Glass pair and connect the device to the Augmedix platform where they can access patient files.
The doctor can dictate notes which the system records and transcribes to the patient file, thereby minimizing workload. Augmedix is compatible with all electronic medical record systems making it a useful tool for physicians at hospitals, clinics, and private practices.
This tech uses HoloLens to provide an immersive storytelling experience. RealCast aim to develop a technology known as “extended reality,” where storytelling will unfold before our eyes with images and video. The startup wants to create a platform that enables content creators to develop their own AR experience.
AR tech has come a long way from a concept to science-based reality. The industry continues to innovate, driving improvement of devices and applications while reducing costs associated with the development of the tech.
As AR startups further the efficiency, productivity, and quality of augmented reality experiences, we can expect the technology to unleash its potential on our daily lives.