“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Virtual reality (VR) has long been a term associated with video games and futurism. Thanks to swiftly developing VR and AR (augmented reality) technologies, however, retailers are now able to create custom, unique experiences for their customers. In fact, retail virtual reality is quickly becoming the go-to way to increase customers and enhance the overall customer experience.
Not sure how these technologies can impact your business? We’re sharing how real companies are making retail VR an integral part of their sales strategy!
As retail stores struggle to find ways to attract new and existing customers to their stores, retail virtual reality and augmented reality offer tangible solutions. These tech experiences can help solve serious buying obstacles for customers, help consumers visualize purchases, and provide an exciting experience that encourages shoppers to tell their friends.
As online buying becomes the norm for more and more consumers, VR and AR offer retailers the chance to stay relevant. Often, these two technologies become a way for retailers to extend their reach from the brick and mortar store to the online world their customers inhabit.
While similar, the two technologies differ notably. Virtual reality is immersive, and typically involves hardware (like a headset) that the store provides for the customer. These are almost always in-store experiences.
Augmented reality, however, uses technology to overlay sounds or images onto live video feeds. Snapchat, the social media giant, has done such a great job of introducing users to AR that most don’t even realize they’re using it.
Retailers selling everything from tile to shoes to outdoor gear have found ways to incorporate retail VR into their store experiences.
Lowe’s, the home improvement and DIY giant, has combined virtual reality and augmented reality in a concept it calls the Holoroom. Home renovation customers slip on an Oculus Rift virtual reality headset which allows them to “see” potential renovations in their own homes.
Lowe’s salespersons can personalize the virtual space with individual room sizes, equipment, colors, and finishings. Customers can select from literally thousands of Lowe’s products, swapping out choices even while in simulation mode. They can even view their design at home on YouTube 360 with a Google Cardboard viewer, which Lowe’s provides free of charge.
For Lowe’s, this retail virtual reality is a game changer. Before such technology, home renovators were forced to abstractly envision future renovations. All they had to help were paint swatches, Pinterest images, product shots, and paint chips.
Retail VR in stores now enables potential customers to overcome one of the largest hurdles they face in home improvement projects: how will this all look together? In the past, retailers like Lowe’s have sought to overcome this obstacle with sample show rooms. Thanks to VR and AR, however, the result is significantly more holistic and immersive. It also drastically increases the likelihood of shoppers using Lowe’s.
Outdoor recreation provider North Face has also found a way to make retail VR work. In March 2015, the company debuted its first immersion vision experience: a VR video featuring rock climbing in Yosemite and the Moab Desert in Utah. The second video featured Nepal, and North Face partnered with Outside magazine to issue Google Cardboard to subscribers so they could view on their smartphones.
In 2016, North Face had equipped three retail locations with VR headsets, but partnering with Outside magazine to reach into people’s living rooms is a smart way to reach the customers who might not ever step foot into a North Face store.
Not only are the videos North Face created great ways to bring the wilderness indoors, but keeping the outdoors alive in customers’ minds through interactive technology encourages shoppers to associate North Face with their wilderness adventures. Further, North Face’s use of VR allows it to continue to stay relevant in the minds of millennial shoppers, who tend to do large amounts of their shopping online.
If a company can help its consumers experience its benefits before even buying, that company might just have a customer for life. Retail virtual reality allows businesses to do just that.
Toms is an example of a retailer that has used VR to help its shoppers envision the difference they make. Customers who purchase a pair of Toms shoes are also purchasing a pair of shoes for an impoverished child in a third world country, and Toms has invested hundreds of thousands of dollars in creating virtual reality videos that immerse the shopper in the giveback experience.
In over a hundred Toms stores, customers can use VR headsets to experience firsthand what it’s like to hand out shoes to children in Peru.
These types of VR experiences flow seamlessly between the consumer and the company’s mission and have a tremendous impact on the customer.
Lowe’s, North Face, and Toms are using virtual reality in flagship ways, but retailers can also find simpler ways to utilize this powerful technology. Augmented reality, in fact, can be used to help internet browsers visualize potential new furniture placement or help shoppers “try on” clothing from the comfort of their own homes. Smart mirrors and virtual makeup apps are quickly becoming the norm for tech-savvy retailers looking to increase their market share.
In today’s quickly evolving world of technology, the smartest retailers are finding ways to make retail virtual reality a vital part of their success. Whether it’s shopping for a room refresh, envisioning new furniture, clothing, or makeup, or becoming immersed in a life-changing new experience, consumers are learning to expect technology as part of their buying experience.
Savvy retailers can learn from the examples of companies like Lowe’s, North Face, Toms, and others to find fresh new ways to use VR and AR to help consumers overcome buying objectives, resulting in satisfied customers and increased sales.