“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
I had a chance to get an all access pass to the most recent DX3 Canada conference for digital marketing and innovation. I wanted to go to see what kind of synergy VR Vision could have with modern companies and utilize our expertise and technology to help advance business. I came armed with a pocket full of business cards, my mind, and a venti grande from Starbucks to keep the motor running.
DX3 Canada Welcome Entrance
Overall the show floor was packed full of businesses that were looking to expand into different markets, and many of the conversations I had showed extreme interest in the Virtual Reality markets. I wanted to get a sense of where businesses are going with technology and I wanted to interact with the vendors to see where a fit could be for working together. I also wanted to see what other VR companies were in attendance while picking their brains for innovation and ideas for growing our business.
I started out at the Samsung booth as they had a few demos up and running for people to try out with their Gear VR offering. They were showcasing the Galaxy S7 edge with a Gear VR for users to check out a simulated skiing experience. The experience was fitted with full out simulated ski’s as well as poles to complete the aesthetic. Users then were immersed in a downhill ski experience that felt real, even in spite the fact that the hardware (Gear VR) isnt that robust. They had a few other demo’s available within the Gear VR but I didn’t stick around to try them out as I was looking for something a little more immersive.
I moved on to the Holocube booth where they were not only showcasing holographic projections, but also an interactive display that allowed users to change clothes on an interface that had really cool retail application. Users could change simulated outfits (hats/shirts/pants/etc) and then see what those outfits looked like on a full screen digital display.
I played around with this for a bit and it was a lot of fun, and I can see retail application for this working extremely well, even if the technology isn’t quite perfected. The ease of use for trying on different outfits could fit very will in any major retail clothing outlet like Zara, H&M, and any other major brand clothing company.
From here I hopped over to an Oculus Rift booth that featured a few of the top Oculus titles being played in a seated experience environment. There was a line of people waiting to try out a horror experience as well as a deep blue sea underwater experience. Both of which require no controller and are fairly easy to setup for the end users.
People seemed to enjoy it as there was a waiting list that was about 15 people deep, which is a good sign of things to come for the technology. I had already tried similar experiences so I didn’t wait around to hop in the demo’s.
Microsoft also had their own display for a Hololens demo, but unfortunately they had some technical difficulties and my RSVP for the demo went in vain and I was unable to try it out. A shame because I was looking forward to finally checking out the Hololens in all its glory. I went from here to a session on how Virtual Reality is disrupting today’s markets, which also featured the Microsoft Hololens, so I was hoping to see the experience live during that session. Unfortunately they ALSO had issued during that session in getting the Hololens working, which doesn’t give me much confidence for the product coming to market.
The session on mixed reality was interesting in that they introduced me to some new technology that I wasnt aware of in the virtual reality marketplace. Companies are starting to adopt new technology to make their lives easier and Virtual Reality is leading the forefront.
Planograms: These were really cool diagrams that allowed retail products on shelves in a virtual environment so store owners could test out product placement and get feedback prior to launching a new layout for their store. The entire store would be mapped out in a virtual model that could be walked through and interacted with in order to get an idea as to how the layout would perform.
Dark Stores: These dark stores were a level above planograms in that there are fully built out facilities that are being utilized by businesses in order to have a test layout live in the field for building out shopping automation. The entire store would be open to a select group of people who would then in turn rate it and provide feedback in order for companies to have a good idea as to the layout and how it would perform in the live market.
These systems are being rolled out across the globe in order to help businesses succeed with their retail storefronts and are using technology to do so. The virtual reality component allows store owners to get a good idea as to what their ideal store layout should be and will allow businesses to save money and time by optimizing their stores from the get go.
Overall the VR market is starting to pick up steam and the engagement of virtual reality apps and businesses is at a crux where front runners are investing in VR in order to improve internal processes and overall sales. VR is still in its early stages and is set to explode in growth in the next 2-3 years, and companies that are starting to adopt the technology today will be ahead of the curve tomorrow.