“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Though virtual reality (VR) has been around for some time, the technology didn’t start drawing major attention until 2014 when Facebook acquired Oculus VR. In March, 2014, the social media giant purchased the product for an estimated $2 billion USD. Despite the staggering purchase price for a product that wasn’t nearly read to be introduced on the market, the business world got the message loud and clear: the basis for mainstream VR was being laid. In response to questioning about the acquirement of Oculus VR, Mark Zuckerberg, the CEO of Facebook, stated: “When I put on the Goggles, it’s different from anything I have ever experienced in my life.” And he was right; the technology was staggering.
In a nutshell, VR is a simulated environment that’s developed by computer software. It creates an immersive experience that appears to be real. It offers a sensory experience – including sight, sound – and in some cases, touch – that allows users to interact with the artificial environment that the technology presents much the same as they would if they were experiencing the environment in real life. Take a look at videos of individuals who are using VR and watch how they interact with it; as soon as they strap on the headsets, their actions clearly indicate that they have been “transported” to the world the technology is presenting them with.
It’s believed that virtual reality was developed sometime in the 1960s and used for military purposes; however, it wasn’t until three decades later that the technology started to garner public attention, thanks largely to the video game industry. Thanks to progressive advancements in technology – particularly in the last half-decade – the potential for virtual reality technology has been reinvented. Now, VR has become a major proposition for an array of industries; industries that aren’t even closely related to video gaming.
Getting back to Facebook and their purchase of VR technology for $2 billion USD; technology that wasn’t even close to being ready to be introduced to the mainstream market… A mega-corporation wouldn’t make such a massive investment just because they enjoyed the technology; rather, as Zuckerberg pointed out, the purchase of Oculus VR as a long-term investment in the future of technology. Given recent statistics related to the future of VR, the Facebook CEO’s decision to purchase the technology was likely a promising one. As TrendForce, (a leading market research firm) indicates, by the end of 2020, the VR market is expected to be valued at a whopping $70 billion. If those estimates are correct, Zuckerberg should see a massive return on his $2 billion investment; indeed, a wise business and financial decision on his part.
Given the rate at which technology is advancing coupled with the projected value of VR, it’s safe to assume that the technology offers opportunities aplenty for business owners. In fact, it can be said that VR technology has the possibility to improve pretty much everything consumers interact with. As an example, picture how virtual reality can improve things like shopping, academics, travel, and even fitness and healthcare (and that’s just a small drop in the bucket of things that the technology can enhance). What does that mean for creative entrepreneurs? – It means that the possibilities are endless, as there are countless applications that VR could be used for.
Facebook began selling its Oculus Rift VR headset for $600, well before the technology was ready to be distributed. The headset, which can be used with various gaming systems, such as Xbox ONE, as well as Unity and Unreal Engine, popular game development tools, enables users to develop applications via a system that’s familiar to them. The pre-sale of the product was a clear indication of the potential that it would offer, and indeed, fast forward to now, and Oculus VR headsets have certainly taken the world by storm. In fact, the technology is so popular that Facebook has introduced other variations; the Oculus Quest, for example.
Facebook isn’t the only mega-corporation that has taken interest in virtual reality; Google has, too. The powerhouse technology company began exploring the possibilities that VR offers with its Google Cardboard headset back in 2014. The company has also developed another VR headset that rivals Oculus by Facebook. The fact that Google joined forces with investors who invested an exorbitant amount of money into Magic Leap, an AR startup company, further indicates the massive potential that the technology offers for entrepreneurs.
Facebook and Google aren’t the only companies that have invested in virtual reality. Samsung, another technology giant, has also partnered with Oculus, and created the Gear VR headset, which can be used with Samsung smartphones. Sony has gotten in on the VR game, too, with PlayStation VR, a virtual reality headset that’s compatible with their PS4 gaming system. The HoloLens AR headset from Microsoft is another example, the first “fully untethered, holographic computer”, which allows users to interact with high-graphic holograms. Microsoft also enables developers the opportunity to create their own one-of-a-kind applications for the company’s AR technology, which provides endless possibilities for both existing companies as well as startups that are interested in getting involved in the incredible potential that virtual reality provides.
While virtual reality can be used in countless sectors, there are four key areas where this technology is thriving. These sectors include:
The ability to develop virtual prototypes has had a major positive impact on the manufacturing industry. Instead of investing exorbitant amounts of money and countless hours creating physical prototypes, designers and manufacturers can now develop virtual examples and make any necessary adjustments to those examples.
Training and education are said to be the sector that will be impacted the most by virtual reality, and the impact is already being experienced. For example, in 2015, Google launched the Pioneer Expeditions, which allows teachers and students to “travel to” more than 100 locations, including the Great Wall of China, coral reefs, and even Mars. The technology brings lessons to life, providing students with the opportunity to acquire “hands-on” information that they may otherwise never be able to experience.
The big difference in VR technology that’s used in the gaming industry today compared to what was previously being used is that companies aren’t just trying to enhance their existing platforms; instead, they are offering completely new experiences. Thanks to new innovations in VR technology, gamers can sit in the cockpits of fighter jets or be a part of Star Trek’s Bridge Crew.
Given the constant advancements in technology and the increased interest in virtual reality technology, it will be interesting to see what the future holds; how current sectors that are using the technology will continue to change and what new sectors will start implementing VR. For businesses looking to use immersive technology, one thing’s for sure: the opportunities are endless.