“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
Lorne Fade – Co-Founder, COO
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
David Tucciarone – Manager of Custom Development
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex Pryor – Senior 360° Content Director
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Joannah Apelo – SVP, Operations & Healthcare
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
Liz Nicholson – Enterprise Business Development Director
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
Ian Jones – VP, Enterprise Sales
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma – Senior 3D Modeler/Designer
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei Tin Yuen – VR Developer
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
Ahmad Askri – Junior VR Developer
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
The world of extended reality (XR) is continuously evolving, and two major players are set to revolutionize the industry with their latest offerings: Apple’s Vision Pro and Meta’s Quest 3. These highly anticipated mixed-reality headsets promise to deliver immersive experiences that blend virtual and augmented reality, creating a more seamless interaction with the digital world. In this article, we’ll delve into a detailed comparison of the Apple Vision Pro and Meta Quest 3, examining their specifications, features, pricing, and more to help you make an informed decision about which device is the right fit for you.
The Metaverse has Arrived: Future of Mixed Reality
Mixed reality refers to the merging of real and virtual environments to create a hybrid experience where physical and digital objects coexist. This technology has the potential to revolutionize various industries, including gaming, education, healthcare, and more. As the demand for immersive experiences grows, tech giants like Apple and Meta are investing heavily in the development of mixed-reality headsets to stay ahead in the XR race.
The Role of Apple and Meta in Mixed Reality
Apple and Meta have both been prominent players in the technology industry for years, and their entry into the mixed-reality space has garnered widespread attention from both consumers and developers. As these companies continue to innovate and push the boundaries of XR technology, their products are poised to shape the future of mixed reality and redefine the way we interact with the digital world.
Apple Vision Pro: A New Era for Mixed Reality
Apple’s entry into the mixed reality market has been highly anticipated, and the Apple Vision Pro is set to make a splash in the industry. This premium mixed-reality headset is designed to offer a new level of immersion, combining the best of virtual and augmented reality to create an unparalleled user experience.
Apple Vision Pro Specifications
The Apple Vision Pro boasts an impressive set of specifications, including:
Apple’s M2 chipset for processing power
R1 chip for processing input from 12 cameras, five sensors, and six microphones
Custom micro-OLED display system with 23 million pixels, offering a resolution higher than a 4K TV
EyeSight system for displaying the user’s eyes on the exterior of the headset
Optical hand-tracking, eye-tracking, and voice input
Battery pack providing up to two hours of use
Apple Vision Pro Pricing and Availability
The Apple Vision Pro is set to launch in the US in early 2024, with a starting price of $3,500 ($4,700 CAD). This places it firmly within the “enthusiast” category, targeting users who are willing to invest in premium mixed reality experiences.
Meta Quest 3: A Redefined VR Experience
Meta, formerly known as Facebook, has announced the upcoming release of its Quest 3 VR headset. Building on the success of its predecessors, the Meta Quest 3 promises to deliver an enhanced virtual reality experience with a redesigned form factor and improved specifications.
Meta Quest 3 Specifications
Some of the key specifications of the Meta Quest 3 include:
Next-generation Qualcomm Snapdragon chipset for increased performance
128GB base storage option with additional storage options available
40% slimmer design than the Quest 2
High-fidelity colour passthrough for improved mixed reality experiences
Refreshed Touch Plus controllers with TruTouch haptics
Meta Quest 3 Pricing and Release Date
The Meta Quest 3 is set to launch in the fall of 2023, with a starting price of $499 for the 128GB version. This pricing strategy positions the Meta Quest 3 as a more affordable option compared to the Apple Vision Pro, catering to a wider audience of VR enthusiasts.
Device Type: Virtual Reality vs. Mixed Reality
While both the Apple Vision Pro and Meta Quest 3 offer immersive experiences, the primary difference between the two lies in their focus on virtual reality (VR) versus mixed reality (MR).
Apple Vision Pro: Emphasis on Mixed Reality
The Apple Vision Pro is designed to offer a premium mixed-reality experience, combining elements of virtual and augmented reality. This “spatial computer” is intended for various computing tasks, such as content consumption, video chatting, and productivity apps, making it a versatile device with applications beyond gaming.
Meta Quest 3: Focus on Virtual Reality
In contrast, the Meta Quest 3’s primary focus is on virtual reality, with its colour passthrough cameras enabling augmented reality experiences as well. While the device can provide mixed reality experiences, its main strength lies in its extensive library of VR games and experiences that have made the Quest series popular among VR enthusiasts.
Display Technology: Micro-OLED vs. LCD
The Apple Vision Pro and Meta Quest 3 utilize different display technologies, which can impact the visual quality of the immersive experiences they offer.
Apple Vision Pro: Micro-OLED Display
The Apple Vision Pro features a custom micro-OLED display system, packing in 23 million pixels for a resolution higher than a 4K TV. This advanced display technology offers vibrant colours, high contrast, and fast refresh rates, providing a visually stunning mixed-reality experience.
Meta Quest 3: LCD Display
The Meta Quest 3, on the other hand, uses an LCD display with a per-eye resolution of 2064 x 2208 pixels. While this is a slight improvement over the Quest 2’s resolution, it may not offer the same level of visual fidelity as the micro-OLED display found in the Apple Vision Pro.
Controller Design and Interaction
Both the Apple Vision Pro and Meta Quest 3 feature unique controller designs and interaction methods, catering to different user preferences and experiences.
Apple Vision Pro: Optical Hand Tracking, Eye-Tracking, and Voice Input
The Apple Vision Pro relies on optical hand tracking, eye-tracking, and voice input for user interaction, making it a more controller-less experience. This allows users to interact with virtual environments using natural hand gestures and eye movements, providing a more intuitive and immersive experience.
Meta Quest 3: Redesigned Touch Plus Controllers with TruTouch Haptics
The Meta Quest 3, in contrast, comes with redesigned Touch Plus controllers that feature TruTouch haptics for enhanced feedback. These controllers are designed to be more ergonomic and provide a more traditional gaming experience, appealing to users who prefer physical controls for their VR interactions.
Performance and Processing Power
The processing power of the Apple Vision Pro and Meta Quest 3 plays a crucial role in delivering smooth and immersive mixed-reality experiences.
Apple Vision Pro: Apple M2 Chipset and R1 Chip
The Apple Vision Pro is powered by the company’s M2 chipset, providing the necessary processing power for its mixed reality applications. In addition, the headset also features the R1 chip for processing input from its array of cameras, sensors, and microphones, ensuring fast and responsive interactions.
Meta Quest 3: Qualcomm Snapdragon Chipset
The Meta Quest 3 is equipped with a next-generation Qualcomm Snapdragon chipset, which delivers twice the graphics performance of its predecessor. This increased processing power allows for higher-quality visuals in VR games and experiences, making it a strong contender in the VR market.
Portability and Battery Life
Portability and battery life are essential considerations for users looking to invest in a mixed-reality headset, as they can greatly impact the overall user experience.
Apple Vision Pro: Battery Pack for Two Hours of Use
The Apple Vision Pro features a battery pack that provides up to two hours of use. While this may be sufficient for shorter sessions, it may not be ideal for users who require extended periods of use without needing to recharge the device.
Meta Quest 3: Unknown Battery Life
The battery life of the Meta Quest 3 has not been officially disclosed, making it difficult to compare its performance to the Apple Vision Pro. However, the previous Quest models have provided users with reasonable battery life, and it is hoped that the Quest 3 will follow suit. If it’s anything like Quest 2 it will feature 2-3 hours of runtime on a single charge.
Pricing and Target Audience
The Apple Vision Pro and Meta Quest 3 cater to different target audiences, with their pricing strategies reflecting their intended user base.
Apple Vision Pro: Premium Pricing for Enthusiasts
With a starting price of $3,500, the Apple Vision Pro is clearly aimed at enthusiasts who are willing to invest in a premium mixed reality experience. This high price point may limit its appeal to a broader audience, but it reflects the advanced technology and features it offers.
Meta Quest 3: More Affordable Option for VR Fans
The Meta Quest 3, on the other hand, is priced at a more accessible $499 for the 128GB version, making it an attractive option for VR enthusiasts who are seeking a more budget-friendly experience. This pricing strategy positions the Quest 3 as a more affordable alternative to the Apple Vision Pro, catering to a wider range of users.
Conclusion: Which Mixed Reality Headset is Right for You?
Choosing between the Apple Vision Pro and Meta Quest 3 ultimately depends on your personal preferences, budget, and desired mixed reality experience. If you’re looking for a premium mixed-reality headset with advanced features and cutting-edge technology, the Apple Vision Pro may be the right choice for you. However, if you’re more interested in a more affordable VR-focused experience with a strong gaming library and improved design, the Meta Quest 3 could be the better option.
No matter which headset you choose, both the Apple Vision Pro and Meta Quest 3 represent the future of XR and mixed reality, offering immersive experiences that will undoubtedly change the way we interact with the digital world.
