“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
With the upcoming summer music festival season and all the hype around AR waypoints and interactive exhibits I thought it would be a good idea to do a write up on how immersive technology is impacting the industry as a whole. When it comes to virtual and augmented reality, people tend to think of it in terms of the present rather than the future. After all, major advancements have been made with virtual reality so that people do not get sick anymore by using the technology and augmented reality has been popping up and more and more places. But virtual reality and augmented reality are barely beginning. We have literally scratch the surface on what this technology could be in the near future.
One of the places where augmented reality will be showcased this year is at Coachella Valley music and arts Festival commonly abbreviated as Coachella. Coachella is probably the biggest event in music has been around for so long that the venue fills up almost from the time the doors open. Like San Diego Comic Con, what used to be an indie event that not many people knew about has become one of the biggest music festivals in the world.
Coachella is actually not that new to augmented reality. For several years now, they have been sending out ticket boxes that work with augmented reality that feature dioramas of the festival itself in real world space to cardboard virtual reality glasses that work with your smart phone and a mobile application that turns your ticket box into a unique viewing experience.
This year, they have taken this a step further by creating a major augmented reality experience right on the cover of the ticket box that contains all of the things you’ll need at the festival this year. They have even hidden augmented reality Easter eggs around the grounds that people will be able to look for once they get inside the gate. That means that you can be sure that everyone will be walking around with their phone up to their eyes this year.
And it’s not just the management of Coachella that has been introducing augmented reality content to attendees. A few years ago, basic hologram technology was used to give fans an experience of murdered rapper Tupac Shakur performing on stage. This year, another rapper, Eminem, has created augmented reality treats for his fans. “We figured, if the phones are going to be there and people are going to be putting them up in the air and looking at them anyway why don’t we provide a way to maybe change the way they’re perceiving the show,” said Eminem manager Paul Rosenberg.
It is exactly this thinking that will shape the future of augmented reality and virtual reality. When it comes to musical concerts, virtual reality is definitely going to be one of the first technologies used to bring the musician in the fan together as well as permit the musician more time at home instead of traveling on tour. That’s not to say that live shows will stop altogether, but experts are forcing the future where musicians will perform concerts live from their own homemade stage while concertgoers who have paid the ticket price will be able to wander around their own home feeling as if they are live in concert. Of course, this will require interaction between the musician in the audience and that technology is not quite here yet. But when it comes to musical entertainment, virtual reality and augmented reality are all just barely beginning.
The one thing that is currently standing in the way from augmented reality taking over the real world space around us is that we just don’t have an effective tool with which to interact with augmented reality. Right now, people are using their phones as interface devices to the world of augmented reality. There have been experiments with other types of augmented reality interfaces such as Google glass, but the technology simply is not been perfected yet. In the future, standardized devices like contact lenses, glasses or neural implants will be available at the flick of a switch in rarely turned off. People interact with the world of augmented reality 99% of the time.
When they reach for their shampoo in the shower, augmented reality will tell them things like, shampoo they have left in the bottle or what the ingredients are. When they take a bite of food at the restaurant, their automatic calorie calculator will add that food and the calories came with it to their current weight loss App; as well as track any exercise they do towards their weight loss goal. When the technology is perfected, people will be able to see in crystal-clear clarity how many calories they are eating and how many they are burning down to perhaps just a few kilocalories.
But music is where this technology seems to be starting. One thing that Rosenberg said that rings true is that people are not going to stop looking through their phones just because their favourite musician’s onstage so you may as well give them a show that they can see through the phone.