“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
AR burst onto the scene only a few years ago, and even then we were excited to see how this technology would evolve. Fast-forward to 2019, and AR has seen widespread adoption in a variety of sectors, from education to retail.
Almost 70-percent of consumers expect retailers to pick up on AR and launch an app within the first two quarters of the year. Savvy marketers and retailers are already picking up on this growing trend, with many already offering an AR interface for their customers to make more informed purchase decisions on their product range.
AR – Enhancing the Retail Experience
Many retailers jumped all over the opportunity to use AR as a means to drive customer engagement and increase consumer interaction with their brand and products. As a result, AR tech has changed the way people shop and enhanced the retail experience for consumers.
Research shows that 61-percent of consumers prefer to shop at locations offering an AR experience, with 40-percent stating they were willing to pay more for the product over competitors with lower prices.
Here are a few examples of brands taking the quantum leap into the world of AR.
Through their mobile app, LCST, customers can select their favorite shoes for a virtual fitting. The app also creates engaging and interactive in-store signage and window displays using AR technology.
Lacoste intends to target the youth with their LCST app, and they’ve had a positive response, with more than 30,000 users engaging with 3D products on the platform.
2. Charlotte Tilbury
This retailer collaborated with software solutions provider Holition and Augmented Retail Solutions to bring an AR experience to customers using a “magic mirror,” concept that allows customers to virtually try on makeup in an AR mirror before making their purchase.
3. Timberland and Topshop
Timberland decided to fit their change rooms with Kinect technology, in a strategic ploy to drive more foot traffic into their store. Customers stand in front of an AR-enabled camera that scans their body before projecting their image onto a screen.
Customers can choose to virtually try on any of the stores clothing to get an idea of fit and style, without physically fitting any clothes. Topshop partnered with AR Door to bring the same concept to their Moscow store.
This retailer partnered with Google Tango AR technology to bring consumers a new retail experience. Using the in-store navigation app, customers can create a shopping list and then have the software help them navigate their way through the store to find the items they need, creating the industry’s first indoor mapping AR app.
In the example above you can see the user being able to visualize an AR barbecue in their backyard to get an idea of what it would look like in the real world!
5. IKEA Place
This furniture manufacturer produced an app that allows customers to overlay an AR interface to their phone’s camera. The customer selects a product and has the option to overlay the product on the image to see how it works in the room. For example, if you’re thinki8ng about buying a couch, use the app to see how it looks in your living room, from multiple different angles, before you commit to a purchase.
Using AR to Build Brand Awareness
Retailers offering AR apps to consumers remain at the forefront of consumer awareness, driving more engagement with their brand while increasing social proof through word of mouth. AR gives an edge to retailers, allowing them to help consumers save time and improve their decision making.
As we move into 2019, we can expect more retailers to jump on the AR bandwagon. However, those with first-mover advantage have the opportunity to stay leaps and bounds ahead of the competition, while increasing brand awareness in their market.