“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
If you came to this article, you probably aren’t just looking at alphabet soup in that title. Still, if you clicked on this to figure out what the acronyms mean, AR stands for Augmented Reality, and NFT stands for Non-Fungible Token. Can these two things work together? Let’s find out.
Unique collecting has hit the digital market. NFTs are one of the hottest trends on the internet right now. Everyone is talking about them. Most likely because certain NFTs are selling at auction recently for hundreds of thousands of dollars. These sales can be exciting, but they can also be confusing.
One logical question is, can, Augmented Reality be used with the new hot trend of the NFT to create a new online collecting experience? It’s a good question and one that bears examining further.
To understand NFT, you first have to understand what fungible means. Fungible is a good that can be replaced by another identical good or a commodity of equal value. For example, a gold bar is fungible for another gold bar of the same weight and purity. It is also fungible for a more significant amount of silver.
Non-Fungible means that the item is unique and can’t be traded for precisely the same value. Examples would be items like original artwork, game-used sports gear, and autographed memorabilia. These are one-of-a-kind items you don’t see everywhere.
Non-Fungible Tokens are a piece of code in a blockchain overlaid or applied to a specific image, program, or code. The information is stored in a database that says that you own the item.
These can be placed on works of art, unique items or characters in games, and almost every other kind of digital thing you can imagine. Having an NFT is the equivalent of getting an original piece of art as opposed to a print.
You can purchase Starry Night’s print for 2 dollars on amazon, but the original is a priceless piece of art. NFT denotes the digital difference between a print and a unique collectible online.
Games offer many bundles and packages to buy characters, items, armor, and boosts. People spend thousands of dollars a year purchasing these items to make their games better. Right now, there is no limit on how many people can have the same item.
For example, if you play the AR game Pokemon Go, rare Pokemon are hard to get. You can spend money on specific items and boosts. Tomorrow there could be an update to the game that makes your prized Shiny Party Hat Nidorino as common as a Pidgey.
If Pokeman started adding Augmented Reality NFT, you could have a unique Pokemon that is only yours. It would be your Pokemon, and another just like it could never exist. Sure there may be others that looked like it, but it wouldn’t be the same character.
AR can start doing this with many features. Soon your characters and every character in the game could have specialized armor, gear, and decorations that make your gameplay individualized for you.
There are probably some people reading the description of Augmented Reality NFT and thinking that no one would pay a premium for this. What they aren’t taking into account is the collectors’ mentality.
Contemporary artist Krista Kim recently sold an NFT-minted digital house for 288 ether, valued at over $500,000 based on the cryptocurrency’s trading price.
The creation — called Mars House — is part of Kim’s grand vision for the role augmented reality will play in the world, she explained in an interview on CNBC’s “Squawk Alley.”
Recently Tom Brady’s rookie card sold for over a million dollars. Cards, comics, action figures, and other collectibles are mass-produced. People want the original, not a reprint or copy. Collectibles are made on plastic or paper stock that is cheap, yet a person will spend millions for the correct item at the right time. Why?
People want to own what they consider a unique item. Until NFTs, there was no guarantee about the rarity of a unique digital item. That still didn’t stop people from spending big bucks on video games to get rare pieces.
If you can guarantee that a specific item will always be unique, some collectors will go all-in on finding these pieces to add to their collection.
There can be a downside to the uniqueness, though. If people feel like it is too expensive or too difficult to start or complete a collection, there is a chance that they will just walk away. It doesn’t happen often but it has hurt specific collecting markets Playmates Star Trek action figures.
To avoid this, companies will have to find a balance between unique collectible items and availability to the general public. There are already things like Semi-Fungible tokens being used to create this balance between desirability and availability.
AR has been steadily growing since it was first introduced. What started as a fun idea has become one of the fastest-growing markets in technology. Players are just now getting used to an AR experience for many of their games.
In these games, your characters can choose skins and emotes created by a community of AR enthusiasts. Right now, everyone gains access to the same costumes and skins with relative ease.
With Augmented Reality and NFT certified uniqueness, people will have fun and spend a lot to get their favourite character, weapon, or outfit. As these become more accessible through systems like the Oculus and other AR-specific gaming options, you could see AR NFT collecting take-off.
As the AR gets better, people will feel an even closer connection to their digital collection. Over time, there may be ways to add NFTs to all items and characters in AR to make them feel unique and connected to players.
NFTs aren’t going anywhere soon. As they become more popular, you will see more and more artists, companies, games, and AR games using them. People love unique items, and they love collecting them. Even just the appearance of rarity can make people want an item.
A guarantee of rarity may be a huge financial opportunity for AR developers and creators. Turning specific skins, armours, and items into personalized and unique pieces may lead to more interaction with the AR games.