“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
Technological innovations have continuously impacted digital marketing with virtual reality (VR) being the most intriguing tool in the recent past. Marketing evolution is happening, and the website may no longer be a primary location for online conversions. Key reasons why evolution is happening include:
You will agree with me that with such evolution, consumers wish to move to other mediums.
Virtual reality will most likely join mainstream marketing platforms with hardware from the likes of Meta’s Oculus Rift 2, HTC’s Vive, and Google’s Cardboard. But as a marketer, what should you do to leverage these platforms? Let’s start by understanding what VR for marketing is.
Virtual reality (VR) is a type of interactive software which immerses users in a three-dimensional environment, using headsets that come with a special lens to simulate a real experience. VR marketing, therefore, allows companies to bridge the gap between experience and action.
VR offers a digital experience in the place of a physical one and is perfect for promoting products and services. You can also use VR to showcase development and get customers invested in your creation.
Much as the use of virtual reality marketing is not yet a mainstream digital marketing platform. Yet, brands are already using it to offer personalized and engaging customer experiences.
Let’s have a look at some of them.
A few years ago, when the New York Times launched the VR storytelling for their VR video that highlighted the plight of the displaced children around the world, many saw the move as brilliant, fresh, and engaging.
The move, which generated over a million Google Cardboard viewers, became a viral sensation among young readers. They liked the idea of experiencing The Displaced – an 11 minute VR video rather than just reading it.
Lowe’s came up with a VR marketing strategy that was termed Holoroom with the sole purpose of providing its customers with top-notch services. On Holoroom, customers can use Google Cardboard as well as Oculus Rift to see what remodelling projects would look like with all its unique features.
All Lowe’s stores throughout the United States use the Holoroom platform to fulfill the customer’s biggest need: the desire to see a completed remodelling project even before the actual work begins.
Since 2006, Tom’s has maintained its identity as a shoe and accessories company that helps the less fortunate. The company recently launched its VR flagship store in Venice California, and through the store, the company targets to drive home its core values.
The strategy majorly focused on getting people immersed in the journey of the company to reach out to that needy person in a small village in Peru. Thanks to this, Tom’s effectively communicated its mission and core values, based on the pledge that for every purchase made, the company helps the needy.
Instead of making the VR experience from scratch, Wendy’s figured out how to partner with virtual world key players, Fortnite. Much as Wendy’s VR experience doesn’t require headphones, the brand still makes use of the virtual world to position its products and tell a story.
The company won a Gold Clio with their first Twitch stream, later the company featured an avatar disguised as Wendy in an online fighting game. VMLY & R created Avatar, a marketing agency hired by Wendy following a VR designed for Fortnite.
Later on, a Twitch stream was born with a continued partnership between Wendy and VMLY& R, where the avatar could break into restaurants and destroy freezers. The goal for using VR for marketing was to attract new audiences and remind the same audience that Wendy’s endeavours to serve its customers with the best tasting and freshest beef.
Key Technology created a VR demo that would allow participants to experience in detail how the VERYX digital food sorting platform works during the Pack Expo food packaging trade show. The manufacturer and designer of the food processing systems company gave the expo attendees a unique experience of how exactly the process looks inside the machine.
This was part of the B2B campaign strategy to increase brand awareness among a specific audience of food manufacturers.
In 2017, Adidas partnered with a London-based tech marketing agency, Somewhere Else to track a mountaineering trip of two athletes, as they took on the Bavella mountain range in Corsica.
Using a VR headset and two sensory remote controls in each hand, the audience could follow Ben Rueck and Delaney Miller step by step and in the agency’s words, this was a perfect way to market Adidas’s line of outdoor accessories and clothing.
DP World: Caucedo Facilities Tour
The need to showcase products and services to DP World’s growing customer base prompted the need for virtual reality marketing. The global trading company that helps other companies move goods recently opened a facility in the Dominican Republic. VR came in handy to offer a 360-degree tour DP World terminal and demonstrate how safe, efficient, and crucial properties are for certain companies.
In partnership with Ignition, an emerging technology agency, Topshop, allowed customers to enter a 360- degree virtual world of a live fashion show. With the VR headsets, customers received a hybrid of live feed of the catwalk show and backstage action.
With the sophisticated technology powering the catwalk show, Topshop achieved the primary ambition of creating an immersive and memorable experience.
VR is rolling out quickly, and therefore adding it to your marketing strategy should be a thing to consider. Why would a small business marketer want to know more about highly sophisticated VR marketing? You may ask. By 2022, estimations calculated that at least a third of global users would use VR.
As the industry and platforms grow this offers massive opportunities, every business can benefit from VR’s high sensory impact, story living rather than storytelling, and flexibility, impact, and interaction capabilities.