“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
360 video applications have a wide variety of uses, and there are new uses being discovered as the technology matures. Trade show exhibits are one of the biggest opportunities for this technology to really shine, as it allows brands to create an immersive experience, which can both be used over again and be expanded upon in the future.
From a product showcasing perspective, it allows you to avoid bringing large products or high volumes of products to your exhibit, by filming product demos at your existing facilities where the products are already physically present. This also allows you to either save space at your exhibit or to service more guests at once.
It can also allow your best talent and executives to welcome your guests to their world, and provide their knowledge, without having to be present at every tradeshow. A series of pre-recorded videos can be filmed in their office or place of business, and within a VR application, the viewer can choose which topic they’d like to learn more about.
360 video is also typically more cost effective than creating CGI based virtual reality experiences, due to the fact that your products and processes can be filmed, without the need to 3D model, animate and create functionality to match your product. It accurately represents the real world and is very effective when dexterous interaction is not necessary.
A 360 video can be created to feature your existing showrooms in VR, giving you full control of the brand experience. The viewer will be immersed in a space which your team has designed, and solely viewing your content. The interface throughout the entire experience can be branded to your business, and your existing content can also be featured within a 360 VR application. This allows you to get more from your existing product videos and infographics.
Through a combination of visuals and audio, the multi-sensory experience will ensure it’s ingrained in your guest’s memory long after the exhibit is over. They’ll be talking about your immersive experience to friends and colleagues for a long time, which will have a residual effect to help to establish your brand.
3) Software Integration
360 video is amazing on its own, but it also has the added benefit of being capable of integrating with software to make a full virtual reality experience. This integration allows for much more user engagement, for things such as choosing products and subjects, clicking hotspots to trigger other forms of multimedia.
These experiences can also provide valuable analytics. Some interesting analytics that can be pulled from the data include the length of viewing, areas of interest and user path.
Surveys can also be used within the application, in order to collect feedback while the user is fully engaged. It can even be used as a gateway to move into the next section of content. A rating of the experience can be included, to assess the effectiveness of the experience, and email lists can also be generated.
4) Attract Crowds
A VR exhibit will attract the interest of passersby and also generate buzz around the exhibit. When people speak about what they have seen after browsing the show, they’ll be sure to mention where they seen a VR experience to other attendees and vendors, whether they already experienced it, or if they’re planning to. This will attract a crowd, which will then, in turn, generate additional interest, as it’s human nature for people to wonder what all the buzz is about when they see a crowded booth.
5) Cutting Edge
When you’re at an industry trade show, it always helps to establish your organization by being on the cutting edge of technology. Having a stereoscopic 360 video application will show that you’re ahead of the curve, and looking for new technology throughout your entire business. These experiences are created through a combination of the newest camera systems, virtual reality hardware and software development technology, bringing these together into one amazing experience.
360 video applications check many of the boxes when planning trade show exhibit material. It is effective in a variety of uses, and can be quite cost-effective in contrast with other options. It will make your company stand out, and ensure your brand gets the recognition it deserves.