“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
With the challenging times the world is facing right now we are seeing more and more companies look to alternative means to showcase and demonstrate products. One of the things that have been on the rise of late has been the Customer Experience Center or CEC for short. Brands are looking for creative ways to connect with their customers, and utilizing modern technology to showcase a company’s vision has tremendous benefits.
CEC’s have proven in recent years to be one of the most effective ways for brands to showcase their latest products and identify with customers in unique ways like never before.
One of the more effective ways of showcasing complex enterprise offerings or products is through a live and interactive demonstration. This is the core value of the CEC; being able to provide prospective customers with the “try it before you buy it” approach. This is especially true for cutting edge technology, many times in which executives and enterprise decision-makers haven’t even tried as of yet.
With virtual reality specifically, a vast majority of C-level executives haven’t used the medium in an enterprise training setting. A small sampling has tried it for gaming but just haven’t had the opportunity to gauge the effectiveness of VR for improved learning efficacy.
Enter the CEC VR demo, a chance to see first hand the power of using VR as a medium for knowledge enhancement. It is one thing to have an online demo or case study, but it an entirely different ball of wax to put on a VR headset and try a simulation first hand.
Not only does the CEC provide a chance for brands to show off their latest technology, but they also showcase the brand’s leadership towards innovation and product excellence. This also gives a chance for brands to consolidate sales offerings in one convenient location without having multiple channels for difficult to showcase products. Many times due to cost it just isn’t feasible and this leads to longer sales cycles which slow profits — being able to consolidate is a huge win and should bolster overall win ratios.
While the CEC can be a unique way to showcase and demonstrate product offerings, it does not come without some disadvantages. Specifically, during the current global pandemic, there may be issues having groups of people close together for product demos. Due to COVID-19, there is a lot more pressure on companies to reduce social interactions, and this may directly relate to the CEC mantra. In fact, due to the Coronavirus pandemic, a lot of CEC’s were forced to shut down as they typically had large groups visit them at a time.
Another thing to be aware of is the initial cost to put a CEC together. They take up considerable real estate, and the cost is generally high as many times they feature cutting edge technology and require specific hardware and support staff to maintain and utilize effectively.
In order to optimize the effectiveness of CEC’s many groups are starting to include them in their HQ’s where dedicated employee resources can be tasked without the need for extended travel costs and upskilling. This way the center is managed effectively and workers have the flexibility and freedom to continue their day to day activities outside of the CEC.
In the wake of COVID-19, many centers have had to reduce the number of people they can allow inside at one time. Space has been created between showcases and demonstrations and careful considerations are being taken to sanitize high traffic areas. By doing this and following social distancing protocols CEC’s can still function in a safe and effective way.
With the advent of immersive technology, we have seen a number of CEC’s start to adopt using both VR and AR use cases inside their centers in order to have interactive demos of product offerings in order to bolster sales. Many times products can be complex and having a first-person demo of the product or simulation where the user can “try” the product even in a virtual environment can be extremely helpful for a buyer.
Virtual Reality specifically can place the user in an exact replica environment and allow the customer or prospective buyer to simulate the function of any product or even service. Augmented Reality, on the other hand, can be used with real-world props to highlight features and showcase overlays to enhance product knowledge to provide a more informed consumer which leads to bolstered sales. In the example above a box of Samsung headphones can be scanned with a smartphone to produce an augmented view on a mobile device and allow the user to see product reviews, technical specifications, and sharing options for getting a 3rd party opinion if needed.
All of these are tools that will enhance enterprise sales of which is the main role of the CEC anyway. With CEC’s using modern technology businesses that are adopting will see an uptick in sales as a more informed consumer is one that buys more. Overall the CEC revolution will continue to grow and we will see more and more brands look to enhance their sales and product offerings using immersive technology.