“Our mission is not to simply make world class experiential solutions easy & accessible but to prepare organizations for the future. The path to digital innovation is ever evolving. This is why we place a focus on the journey before the destination.”-Roni Cerga
A passionate business leader and innovator. His vision has helped shape world class offerings by utilizing cutting edge cross functional growth strategies. He maintains strong fundamentals by investing in a diverse organizational culture & people, streamlined process and the very best in product quality. He is a strong believer that the foundation to sustaining exponential growth is the result of empowering & offering a sense of ownership to everyone in the organization and beyond to our clients.
“As we continue to capitalize on the tremendous technological opportunities ahead we must always respect the competitive advantages that form the cornerstone of our brand – our people and our culture.”
Lorne Fade oversees all aspects of VR Vision’s application development, event activations, hardware deployment and 360 videography. He is responsible for guiding the company’s overall direction and strategic priorities by utilizing his digital marketing background to drive business development forward as well as driving sales for VR Vision through creative marketing campaigns and targeted advertising methods.
An experienced Creative Director and Developer, David specializes in creating immersive digital virtual experiences and interactive entertainment on both small and large scale. He has worked on over 20 successful projects with over 15 million users worldwide for both the mobile and enterprise training platforms.
At VR Vision, David oversees all productions from concept to completion to ensure all application development meets a gold standard of being completely turn-key and high quality. He has led successful projects for VR Vision with enterprise clients like Toyota, Tennis Canada, University of Toronto & Alchemy Systems.
Alex has a passion for creating digital content and using multimedia to help businesses achieve their goals. The new wave of virtual reality and 360° content brings endless possibilities for business solutions and marketing material and Alex is dedicated to being at the forefront of this innovation.
He manages the 360° department of VR Vision, directing a variety of 360° content, such as 360° video and virtual tours. Alex has a keen eye to use these mediums as practical business applications to help businesses excel in the age of technology.
Dedicated Nurse and technology expert with over 10 years providing client care and technology consulting in Canada and internationally. Joannah is driven to transform the way we view & approach client care. As an expert in both VR and Nursing Joannah’s goal is to greatly improve the quality of life for all.
Responsible for overseeing the development, testing, monitoring and implementation of Virtual Reality technologies. Joannah flawlessly combines science, business, and technology to make possible for life changing deployments.
She is also the CEO, Founder of Reality Well (A VR Vision Group Company). Reality Well is a Virtual Reality Platform for Senior Living. [www.realitywell.com]
With an appetite for learning and advancing in new technologies Liz has what it takes to anticipate trends and collaborate with her peers. An experienced National Accounts Manager with a demonstrated history of working in the marketing and advertising industries for well over decade. Skilled in Contact Centers, Management, Customer Service, Account Management, and Sales. Extensive experience working with high tech executives and CEO’s producing high volume sales results advancing new business development.
An experienced and accomplished business development and management executive committed to driving exceptional sales results for organizations, while exceeding all expectations for customers. Possesses a keen ability to motivate and inspire staff and colleagues to achieve success, both personally and professionally. Experienced in transforming laggard sales teams into highly focused and disciplined peak performers.
Specialties: Sales Strategy, Corporate & Business Development, Sales Management, Leadership, Coaching and Motivation, Market Planning, Energy, Legal and Tech industry.
Karan Sharma is a 3D Artist with a passion for creating 3D assets and Environments for game development. He has an understanding of 3D Modeling, Texturing and Digital Sculpting and passion for Game Art along with constantly learning and advancing techniques while staying updated with industry standards.
He also has a solid understanding of composition, lighting, colour, form and structure and the ability to apply this knowledge in a 3D interactive world. Karan also has a hobby for photography and travelling.
Wei is a young and talented Unity developer, with passion for anything involving creative design. But what good is something if it doesn’t do anything? With that in mind, Wei is highly interested in creating function as well, he loves to architect large yet pristine systems of code. With experience working as an Asset Developer, Wei’s game assets are downloaded by thousands of other Unity developers.
As a generalist developer, he is competent in both art and programming fields, and highly involved in the entire development cycle. Quickly building applications and making improvements where possible, Wei pushes the envelope of what VR can achieve.
I am a game developer who is passionate about exploring the new upcoming and emerging technologies and developing software for them. Aside from programming, I have a variety of different skills like 3D modelling, 3D animation, 2D animation and Video/Audio editing.
360 video applications are essentially virtual reality applications with 360 videos integrated as the main visual medium. They have the benefit of being capable of adding any sort of functionality to your application, including featuring additional content, user decisions, analytics tracking, survey delivery and much more. In this article, I’ll be discussing the main uses for 360 video applications from my experience speaking with our customers interested in trade show content.
A brand feature will cover the core of your business, explaining what really makes your business unique and why you do what you do. It can utilize many of your existing assets by featuring a variety of your previously developed marketing content such as videos, photo galleries, infographics and more. This is a great opportunity to truly craft your tradeshow delivery into the perfect presentation and turn it into something repeatable and guaranteed to deliver the message perfectly every time. This is in contrast to having your tradeshow representatives deliver the message with room for error. In the example below Samsung featured a 360 snowboard experience to showcase their release of the Gear VR Launch.
Your most skilled employees and executives don’t have time to attend every industry trade show. It would be great if they could be on-hand to speak directly to your potential customers. The best alternative to that is to record the most common topics your skilled team members would discuss with potential clients, in their own workspace, as a stereoscopic 360 video.
A VR application additionally allows the viewer to choose the topics they’re interested in learning about most from your team members, as they can choose from a list of professions and subjects within that profession.
When you’re interested in sharing more of your company culture, a 360 video following the day in the life of one of your employees can give a clear idea of what the inner life of your company really looks like and it immerses them in your company culture. It can be a day which they are doing a variety of work and can include visits to various departments. This is typically narrated by the employee, either through a voiceover or a recording while they’re on set.
360 video is a great way to demonstrate large products such as machinery or showcase many small products in some type of arrangement such as an existing showroom. In a virtual reality application, it will allow an increased level of interactivity, such as choosing to see a demonstration of which features the viewer is most interested in or viewing additional content related to a product. This will teach your guests more about their favourite products.
Similar to a product showcase, a process showcase will allow the viewer to explore the specialized processes your company has developed, to showcase your advanced methods of attaining your high-quality results. This can include the equipment you’re using, the specialized skills your labour team is utilizing, and the facility where it all happens.
A facility tour is a more general digital tour of your company. It can include content from all the above-mentioned uses. This gives the viewer the freedom to choose which aspect of your business they’re most interested in exploring. This is extremely useful in more general trade shows, as the target market of the event could mean people visiting from many different professions. This is extremely beneficial to provide specific information without needing your tradeshow representatives to know about a wide variety of topics involving your business.
As you can see, there are many uses for 360 video applications at trade shows, and the great part about it is that they can all be consolidated into one application if desired. This allows you to build an application in pieces and consolidate it into one larger experience over time. This way your efforts have continuous benefits and your trade show exhibits will be improved permanently.