Send US A MESSAGE

CBC Working Moms TV Launch Event

cbcClient

CBC Canada

cbcDate

March 6th, 2018

cbcLocation

Toronto (Tiff Lightbox Building)

Client Profile

CBC is Canada’s leading broadcasting company that provides Movies, Music, Entertainment & much much more!

Brief

CBC was doing a premiere launch for their show “Working Moms”. We provided the Virtual Reality component to coincide with massage chairs and therapeutic Virtual Reality experiences to whisk patrons away to relaxing beaches, underwater oceanscapes, and calming tranquil forest scenes. The event went smoothly and it provided a beautiful aesthetic for visitors to relax and try out Virtual Reality (a lot for the first time).

Technology & Services

VR Vision provided three high end HTC Vive Systems setup for a relaxing therapeutic seated VR experience. The activation was 4 hours long. VR staff consisted of; three hosts, one product support specialist and a manager. The content utilized was VR Nature Treks, The Blu VR, and other 360 Interactive Puppy Videos.

nature-treks-vr

nature-treks-beaches

underwater

cbc

Result

For the majority of the CBC Working Moms patrons, including many of the actors from the show, this was their first foray into VR. The activation went off without a hitch and the guests were blown away at just how powerful the technology is, and when paired with a massage chair it added an extra element that really gave it the wow factor we wanted.